Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Dan Mabery | Vice President for University Relations. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Legal Argumentation, Advocacy, and Citizenship. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Emergency Information Studies methods that may range from close textual analysis to deconstruction to theories of performance. Producing for the Entertainment Industry. Northeastern University. COMM3445. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. | The PDF will include all information unique to this page. Northeastern University is a private institution that was founded in 1898. Principles of Organizational Communication. Emphasizes the production and successful interaction with electronic and traditional supportive media. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Boston, MA 02115. Brand & Creative Murphy Gilson murphyuw@uw.edu. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. COMM2655. Rachel Mamone | Communications Specialist. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. (4 Hours). Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. | Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Sex, Relationships, and Communication. (4 Hours). Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. TTY 617.373.3768 COMM1120. Emphasizes families of color, families with LGBTQ members, and solo parent families. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. New Product Development. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. MKTG4120. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Investigates how companies can create customer value through artificial intelligence. Northeastern University Marketing Manager, College Success Job in The concentration embraces an approach that is analytical, creative, and practice oriented. Focuses on developing and executing sales. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Dating apps are more specific and numerous than ever. MKTG6283. Focuses on ethical principles, issues, and dilemmas in communication. (4 Hours). Executive Team | NEIU - Northeastern Illinois University (3 Hours). Marketing < Northeastern University Attribute(s): NUpath Interpreting Culture, COMM1225. Reviews some of our societys main problems and a critical view of marketing and business in todays world. (4 Hours). (4 Hours). (4 Hours). Addresses the interdependent links between sports and communication. Advertising Practices. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. (3 Hours). (4 Hours). Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). COMM3451. Enrollment Marketing and Communications - DRS Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Jennifer Zehnder | Director of Communications and Marketing. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Marketing and Society. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Northeastern Illinois University at crossroads after board ousts its Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. COMM3230. Students present proposals to an Independent Studies Committee for evaluation and approval. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Communication and Sexualities. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. . Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. Lead Faculty. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Undergraduate Masters PhD Graduate Certificate. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! COMM6320. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) COMM2510. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Develops skill in marketing decision making, critical analysis, and communication. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. People. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. MKTG4220. Youth and Communication Technology. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Offers advanced training in video production techniques, emphasizing remote location shooting. Elements of Debate. Marketing and Communications Manager. Public Relations Principles. Also examines contemporary issues in marketing that can affect organizational success. Communications Specialist. Group Communication. (3 Hours). Youth and Communication Technology. (3 Hours). (4 Hours). Argumentation Theory. Environmental Issues, Communication, and Media. Global Learning - Northeastern University Global Experience Office Offers students an opportunity to develop their own media products to put their learning into real-world context. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Introduces students to the College of Arts, Media and Design. Environmental Issues, Communication, and the Media. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. (4 Hours). (4 Hours). Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. (4 Hours). - Center for Design. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Advanced Marketing Management. Web Request. Full-Time. (4 Hours). (3 Hours). Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Also focuses on sexual health. Digital Communication and Media - Bachelor's Degree Completion Marketing Management. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Communication Studies (COMM) < Northeastern University Rhetorical Approaches to Public Memory. (4 Hours). Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Faculty & Staff Directory - Northeastern University College of Engineering At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Northeastern Illinois University appoints Christopher Childers its COMM2501. Family relationships are some of the most important and influential relationships in which people are involved. Dark Side of Interpersonal Communication. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Covers fundamentals such as audience, speech objectives and structure, and effective delivery. myNortheastern Opens New Window, Privacy Policy MKTG4508. Examines how communication impacts relationship quality and commitment. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Communication and Privacy. (1-4 Hours), COMM4994. Communications Specialist Job in Boston, MA at Northeastern University MKTG6226. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. It. (4 Hours). Digital Editing for TV. About. Homepage - Northeastern University External Affairs Sports, Politics, and Communication. COMM3912. MKTG6120. Television Studio Production. 617.373.2000 Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Dean's Distinguished Lecture Series. Offers an overview of the concepts, methods, tools, and ethics of communication research. Focuses on theories of and approaches to the study of intercultural communication. Staff Directory - Northeastern University Athletics Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. (4 Hours). Singles today have no shortage of options when it comes to ways to find a date. Communication Research Methods. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. (4 Hours). Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. (3 Hours). (4 Hours), COMM6608. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Health Communication. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. (4 Hours). Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Introduction to Communication Studies. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Further internship details are available in the department office. COMM3330. MKTG4983. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Data Storytelling, Visualization, and Communication. COMM3445 and JRNL3425 are cross-listed. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. (4 Hours). Business-to-Business Marketing. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: (4 Hours). Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Production Practicum Abroad. Communication Ethics. BS in Business Administration and Communication Studies (1-4 Hours). SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. May be repeated without limit. Dean's Research Fellows. Faculty at Husky Communication | Northeastern University Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. COMM2991. Academic Programs at D'Amore-McKim School of Business Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Marketing (MKTG) < Northeastern University Diversity & Inclusion. (4 Hours). Marketing research helps businesses know their customers and aids in business decision making. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. May be repeated without limit. Taught in London. Managing Customer Engagement in a Service World. Market Focused Strategy. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Sports Broadcasting. (3 Hours). Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Special Topics in Communication Studies. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Develops and refines skills in the art of sportscasting. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Beyond Television. Special Topics in Communication Studies.