Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. And I have to remind myself, this is advertising were talking about. They have been totally emboldened and safe feeling, they dont need to wear a mask. We are in the TOWER OF BABEL! Authenticity is often valued more highly than forced diversity. Sure you might have a few exceptions here and there, but sometimes stereotypes are actually true. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. Why not? The textbook definition isnt quite right to me. I completely agree with everything in the article. And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture. About 20 minutes worth of commercials where white people are degraded. And insulting not only to our cultures, but to our intelligence as well. Overcasting Black folks is simply an effort to keep themselves employed. Sometimes, its hard to tell. I dont need to tell you that we live in a hyper-politically-correct society. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. The future is female, as the T-shirts say. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. . Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Tribalism isnt going anywhere ever. Ignore the diversity on tv, its a bunch of nonsense. Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. Occasionally there is a tan or brown-skinned person thrown in there. Oops, trying to type out the above comment on a tablet!! Ask your sales folks for input. Everyone knows that representation is important. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? If many of us do, I wonder what their reaction would be. Caucasians need to stand up for their heritage and values. Now I cant tune out. maybe you should just stay off the internet. Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. Not to mention that the sacred cow that feeds and finances most of the media is never called out. I can assure you, you are not a racist. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. Plans for improving diversity and representation in advertising U.S. and UK 2022 Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to. But a breakfast cereal company? Race as a tie breaker. If the target was 90% Hispanic, we would have Hispanic actors in our ads. Photos courtesy of the individual members. Same with EastwoodDirty Harry throws away his badge at the end of the movieand in other Eastwood filmstheres usually a negative compromise. Hint: its the liberal left. As a Delta frequent flyer, I cringe every time I walk down the jetway. Its because Europeans do not operate advertising agencies or movie studios. I have a theory: I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. Anything goes now.save for Christmas that is. If we are waiting for Republicans to get up off their asses, I think well be waiting a long time. People are getting tired of BLM and lgbtq. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. Build and employ diverse teams who think, create and attack problems from diverse perspectives. All they are doing is checking a box on the inclusivity inventory checklist. Anyone up for organizing a white history month? Its pretty funny because my husband and I were just talking about this the other day. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. I believe your observations are all valid, and appreciate your courage in posting. That might seem to make sense but do you know a lot of really poor Asian people in America? But in sum, they were extremely sinister. . My wife and I often wonder doesnt this also have an immediate negative effect? History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Also note that Americans happily and overwhelmingly voted for this black man to be their president. Im glad you found some catharsis in this blog post and in the reader comments. Now, we are in the minority. Youre right, Zan. Inclusion comes naturally when your company lives it. The greatest losses in life occur because we do not know what we do not know. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Be loud! Retail Media Networks: A Forced Marriage or Perfect Partnership? Excellent points. It really has very little to do with cultural norms and more to do with economics. I just dont think theyre really selling products anymore. Is this social engineering or some type of reparations for past indiscretions? This just divides the people. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. . Their lie is exposed when those with higher Motivational Values are not all white! It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. I hear you. Yes, the lgbtq is a cult. Good. Its gotten so bad that I mute commercials, look the other way, or change the channel now. Boy.. America lost its spine. Being neutral isnt going to change anything. White, yes. Were the ignorant ones working for minimum wage, a 2% raise and paying the full mortgage on a house/apartment we dont own while the CEOs who approve the companys doings fly off on their personal jet to their 12th vacation of the year. Love your post, Kinchan. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Ive never gotten that impression. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? I understand what my staff is going through; I dont have to conduct research studies. I HAD EVERY SYMPTOM of DYSPHORIA! White girls too. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. The reason why you see white girls with black babies is because they pay blacks to get them then pay them every month til the child is 18. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. Drop me a comment or an email anytime! Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. What have we allowed the wicked and perverse among us to do to our poor boys? Yes it is the Democrats doing this because all white people are racist. Not true. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. That said, I think you expressed yourself quite well. Nabeel Alamgir, Bareburger Group LLC. Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". What people have a problem with is all the pandering thats taking place in the name of diversity. Except now, it appears to have gone beyond mere pandering.